Nihon no Kawaii
The roots of cute
By: Dan Grunebaum | May 8, 2012 | Issue: 946 | No Comments | 1,813 views

© きいち/小学館

Kawaii” is now so thoroughly associated with Japanese cuteness around the world, the word has its own English Wikipedia entry. But how did the kawaii esthetic arise? The cozy Yayoi Museum takes a look at the emergence of kawaii characters through so-called fancy goods—stationary, hand towels and the like—in the early and mid-20th century. Craftsmen and artists like Rune Naito began to decorate household products with big-eyed girls and adorable animals that in retrospect can be seen as the direct ancestors of Hello Kitty and Pokémon.

Yayoi Museum, until Jun 1 (listing).

Share:

Email:

Email This Post

Print:

Print This Post
Rate this
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 4.00 out of 5)
Loading ... Loading ...

Hands-on Nails: Nail Salon in Omotesando
Women's and Men's nail service. Shellac ¥7,000→¥5,800
REAL ESTATE in Tokyo - Rent & Sale
Best source for expat housing, office, investment
6766848