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However, peacebird founded in the past 15 years, ”don’t sell clothing sold originality” transformation path, but also fully undergone three big transformation. From the transformation and upgrading of products to the commercial model transformation, and the culture and thought transformation, until nearly two years to pinpoint the ”originality fashion” route.
According to introducing, in the 1980s, peacebird group President ZhangJiangPing poineering road, also from the ”put stall in the” start, followed by only slowly did preparation factories, making shirt suits. Along with market economy active, competing pressure, peacebird from being installed to do casual wear, realized the first transformation.
997 swept Asia’s financial crisis, domestic manufacturing enterprise’s capital chain are facing much pressure. In order to path, peacebird attempt to outsourcing processing, ”virtual business mode” took the first ste north face store
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”At that time of virtual management also unlike now so common, and 2008 as the financial crisis, when many enterprises have caught flat-footed, while our idea is simple: since manufacturing tacheap north face
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kes enterprise so much money, peripheral but there are so many clothing factories didn’t order, didn’t work, why can’t we open the manufacturing this to someone else?”
ZhuQiLin says, because discdiscount north face
harged manufacturing burden, the enterprise can go to the major human resource invest in r&d, marketing, through introducing talents wait for means, improve the design ability and marketing ability, also the fanorth face sale
r transformation originality and lay the foundation.
”After transformation, we advocate dozethe north face outlet
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shion industry for furthe rnational famous brand is will manufacture outsourced to cheap labor market, itself relies on design fashions, by brand produce high value-added products. Our goal is entered such high-end market, and constantly expand and similar brand difference.”
Enterprise transition to pursue ”in-depth” cannot be ”give up.” -
ooperation and development.
”China’s export 800 million shirt, can buy an airbus A380 airbus aircraft.” – in domestic clothing, this sentence spread for a long time. Once upon a time, generally by cheap labor, the price war open markets, in the clothing manufacturing mind became the reputation of ”the sunset industry”. In recent years, the global financial crisis and the transformation of economic environment at home and abroad in our province, more let a batch of core textile, clothing manufacture enterprises have fallen, many entrepreneurs even turn off workshop, fought investment market.
In industry, create sound swooned in 15 years of ningbo peacebird group is successful, realizing the breakout from traditional manufacturing to creative economy reforming. Now not only kept more than 40% of the gronorth face outlet
prises are listed.
In China’s second BBS eve, gem peak reporter interviewed several participants and actively planning listed enterprises. They have been or are from traditional manufacturing to other direction transformationcheap north face
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In their watch others before, we will look first their transformation path.
From ”sells garments” to ”sell originality” reforming
Nowadays, labor and raw material costs cheap north face jackets
north face outletrise, market demand atrophy, make many problems such as province traditional manufacturing enterprises realize, only seek transformation to break the bottleneck. But in 42 labor intensive, small profits and quick turnover water-based clothing manufacturing, transformation is very difficult.
”Now domestic clothing market faced saturation, various cheap clothing large filled, but we think that apart from the price, clothing product originality connotation is more important, this is our clothing manufacturing to the connotation of creative economy transformation.” Peacebird group President assistant ZhuQiLin told reporters. -
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This BBS more explicit, giving prioritnorth face outlet
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on ”high-end manufacturing”, promoting the value of wenzhou conditional high-end men’s clothing manufacturing enterprises high-end costume customization business.
BBS has gathered more than 100 from Britain, Italy, Australia and wenzhou within the industry outstanding delegates, city clothing chamber of commerce also puts forward the BBS, plans to use a year planning to set up ”global high-end men’s leaders club”, the integration of global high-end men’s clothing brand, manufacturing to whole industry chain of the various types of elites, common services worldwide high-end men’s clothing c -
Reporter from city clothing chamber of commerce, the municipal economic and trade commission and the municipal learns clothing chamber of commerce and Australia wool bureau recently in Shanghai jointly ”global high-end men’s cooperation, BBS declared, BBS” wenzhou will build up the world high-end men’s clothing manufacturing base.
”Wenzhou have become ’global high-end men’s clothing manufacturing base’ conditions.” City clothing commerce association ZhengChen love said. The chamber of commerce of dreams, news recently summer birds, method ZhuangJi, Joe Morton pies, such as senior men’s 16 wenzhou brand enterprise carry out international cooperation survey, the result shows: the 2009 it’s 16 men’s clothing enterprises high-end 91.7 billion yuan, with an annual output value 975.8 million pieces (sets) senior men’s clothing, Workshop dimensions to 73.8 million square meters, enterprise of total employees, stylist 495 19068 name: 16 companies main products market average price for 3807 yuan, highest price can reach 12,000 yuan, market prices exceed 5000 yuan of senior men nike shox
”In Italy, as a representative of the true religion outlet’s clothing production of 156.9 million pieces (sets).
At the same time, domestic and international top men’s brand of wenzhou men’s clothing manufacturing’s favour, also is the base of wenzhou declared build one of men’s mood. It is reported, armani, jie Virginia, fan with h number of international high-end men’s brand, through as many as hundreds of years of accomplishment, the 1800s have fashionable influence and cultural impetus, but their manufacturing capacity relatively lags behind; wenzhou’s clothing manufacturing enterprise relying on technology improvement, advanced equipment use and quality management ascenike shox shoes
saizhe, gucci, special charming, he nuo of hundreds of international high-end brand, all and wenzhou men’s clothing manufacturing enterprises have different levels of cooperation, The domestic many men alstrue religion jeans outlet
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sion, present a high-speed development trend, the two sides have strong complementarity. This will be the wenzhou clothing industry upgrading optimal opportunity.” ZhengChen love said. With clothing production equipment, for example, in recent years many men in zhuhai enterprises have spending huge sums of money on the introduction of Germany, the United States DuKePu 100 float, Japan juki and other international advanced equipment, manufacturing level obviously ascension.
Seize the historical opportunity, in wenzhou men’s existing industry basis, giving priority to the development of high-end men’s clothing, creating a global manufacturing base and high-end -
