The Goods
Hey, That’s a Cool Site
By: James Hadfield | Jul 22, 2010 | Issue: 852 | No Comments | 1,401 views

When you’re reduced to going out wearing a cap with a solar-powered fan incorporated into the visor, it’s probably time to think about heading to somewhere like, ooh, Antarctica for the duration of the summer. The Solar Cap (¥979) is just one of the alternately brilliant and batty gadgets sold at Atsusa Taisaku (literally, Heat Countermeasures), a quite sublimely ugly website that specializes in heat-abating gizmos. Some of the products are featured elsewhere in this very article, but you’ll also find everything from cooling wipes and sweat pads to industrial-strength window blinds and temperature-regulating bedding developed for NASA.

www.atusa-taisaku.com

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